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Crafting Light, Form, and Story

Some projects remind you why architecture exists — not just to house people, but to inspire them. The Hotel Avail in Rogers, AR, part of the Tapestry Collection by Hilton, is one of those spaces.

When I was asked by Master Walls to photograph the hotel’s exterior — capturing their signature stucco work — I approached it the same way I approach every design project: as a study in light, craftsmanship, and place.

The Story Behind the Structure

Hotel Avail sits in the heart of Pinnacle Hills, a growing district where modern design and community life intersect. Its exterior—soft stucco over sharp geometry—offers a balance of warmth and precision. That blend of material honesty and hospitality defines the spirit of Rogers’ newest landmark.

My focus during this session wasn’t just documentation. It was interpretation. Architectural photography is translation: turning materials, light, and design intent into emotion.

Design in Context

The façade designed for Hotel Avail complements the evolving skyline of Northwest Arkansas. The surrounding environment—retail, culture, green space—creates a narrative of arrival.

• Light as design partner: Golden hour brings depth to the texture of the stucco; it turns surface into sculpture.
• Precision framing: Wide architectural perspectives reveal structure and rhythm, while tighter compositions highlight craftsmanship.
• Authenticity over perfection: Each image respects the architect’s lines and the artisan’s finish. No over-polish. No distortion. Just honest design in its best light.

Every architectural photographer walks a line between accuracy and artistry. For me, both serve one purpose: to make good design felt.

Why Architectural Photography Matters in Hospitality

Hotels are, in many ways, living architecture. Their design defines guest experience long before arrival.
Professional architectural photography bridges that gap between intention and perception.

Consider the difference between a picture and a presence:

• A picture shows what something looks like.
• Presence shows what it feels like.

That’s what thoughtful photography brings to brands like Hilton’s Tapestry Collection—visuals that honor both form and feeling.

Technical Approach

• Camera system: Fuji GFX 100s2 & Canon R5 + Tilt-Shift Lenses for architectural accuracy.
• Method: Dual-exposure blending to maintain natural light gradients.
• Post-Production: Subtle contrast mapping; true-to-life color temperature for each surface.

The result: imagery that architects, designers, and brand teams can use confidently for portfolios, press, and marketing.

About the Project

Location: Rogers, Arkansas
Client: Master Walls – Exterior Systems Specialists
Property: Hotel Avail Rogers (Tapestry Collection by Hilton)
Scope: Architectural photography – Exterior focus

This session is part of a growing body of architectural and hospitality imagery documenting contemporary design and craftsmanship across Northwest Arkansas and beyond.

For Designers, Builders, and Brands

If you’re creating spaces meant to be experienced, you deserve imagery that reflects that intention. I collaborate with:

• Architects who value geometry and light.
• Builders and material specialists who care about detail.
• Hospitality brands who understand that design is story.

Let’s create visuals that don’t just show your work — they elevate it.
👉 Connect with Jared Mark Fincher

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